Planning to set up a donation drive? Here’s how you do it

Giving back has never been this efficient

Recent events have prompted people to set up donation drives to help others in need. From the onset of the pandemic to the storms that have passed through the country, you might have known of or even been asked to participate in a donation drive or two. Now that we’re in the season of giving, you might be interested to initiate a donation drive of your own so you can help out a cause close to your heart. Donation drives are a lot of work but if done right, can really help lighten some of the burden of impoverished communities. Here are some things you should do once you decide to start helping through a donation drive.

Tell a good story

One strategy you can use to attract donors to your initiative is to showcase your beneficiary’s story. People love to know more about the cause that they’re supporting. If you’re donating to a charity for people left homeless by typhoons, you can do interviews with stakeholders or the people affected. If you’re working with an animal shelter, you can feature how the different animals have been rescued and rehabilitated. You can also choose to shine a spotlight on the organization: What are its goals? How can people help it reach these goals with their donations? Get their story out there, not just to attract possible donations, but to also let people know that this cause exists and is worth giving time, money and effort to, even outside of this donation drive.

Provide options for donation channels

A mistake that donation drives often commit is that there aren’t a lot of donation channels stated, narrowing down the possibility of more people donating. For monetary donations include online banking and e-wallets as options since they have become commonplace recently. You can also include LBC’s Instant Peso Padala as a donation channel. They can usually handle big amounts and multiple transactions and you can also pick up the remittance on the same day. 
For in-kind donations, aside from setting up a drop-off point, you can also coordinate with donors to receive packages via delivery. Aside from minimizing person-to-person contact, this helps people who live far from the drop-off location become possible donors. LBC has packages for different sizes of cargo (which you can include in your social media posts and provide to donors) and they even have packages for bulk perishable goods for when food donations need to be handled properly. Their shipping rate calculator can help you get a ballpark estimate of the fees for this, so you’d know how to budget for deliveries.

Don’t forget to say thank you

Donation drives wouldn’t be possible without the help of a community and of course, all the donors who have helped the cause gain traction. As a way of saying thanks, you can give donors and patrons a small token of appreciation. You can also follow up on the donation drive once the goods and money have been sent to the beneficiary. Supplement this with a transparency report, so donors know exactly where their money went and how it has been used to help people and organizations. Expressing gratitude to donors ensures that you can collaborate with them again for any other community-building initiatives that might come up sooner or later.

Don’t skip the paperwork

DSWD requires a permit for any solicitation. According to this Nolisoli report, “The advisory reminds people that, despite the COVID-19 crisis, the Solicitation Permit Law is still being enacted. Under this law, the DSWD is mandated to regulate solicitations for donations for charitable or public welfare purposes. Because of this, entities who want to hold fundraisers need to secure a permit from the department.”

Back to top button