Jollibee changeups that were cultural resets

Meet the iconic staples that got a major makeover

Today, I’m here to talk about the changes in Jollibee’s menu that were actual cultural resets, and nope, no one can stop me. Quarantine has got me reliving my own version of “Groundhog Day” where I follow the same routine, watch the same shows and eat the same food day in and day out—so allow me to look back on the days when we could all freely and simply pop out of our homes and stroll into a food establishment to line up for a taste of a brand new and never before tasted, frozen and reheated dish.

These are the menu changes that endured and fit the definition of cultural reset: things that impacted our collective subconscious and changed how we thought fast food was done. While we wait for everything to be as normal as it can be after a global pandemic, I’ll be thinking of these menu items and how they invented reinvention.

Original Chickenjoy

Okay listen, Chickenjoy was already a cultural reset before I even knew what “cultural reset” was. It’s a staple food that doesn’t need a rebrand to be relevant. It’s a timeless, iconic, legendary, one of a kind invention in the F&B world—and no one’s allowed to say otherwise. Kidding aside though, Chickenjoy is really one of the most loved fast food of all ages. You wouldn’t get tired of eating it even as a full-blown adult (and yes, I’m one of those full-blown adults—sue me).

Amazing Aloha Yumburger and Peach Mango Pie

The pineapples on pizza debate? Tired. Pineapples on burgers? Not up for debate, it’s a real game-changer. The Cheesy Yumburger was already a good snack—the sauce is flavorful without being overpowering and the cheese gives the burger a creamy richness. What the Amazing Aloha Yumburger brings to the table is the burst of freshness coming from its pineapple ring. It’s a new take on tangy and savory, assisted by a tasty honey mustard dressing. It’s already so jam-packed with ingredients that it can even count as a full meal (but I’m still getting a peach mango pie to go, it’s not a full meal if there’s no dessert).

Flavored Jolly Crispy Fries

Main courses are lit, let’s get that out of the way. But there’s just something about side dishes that make a meal feel complete. This is why you’ll never catch me not ordering a side of Jolly Crispy Fries whenever I order at Jollibee. But side dishes can also become stars of their own, and that’s what the Flavored Jolly Crispy Fries proved. It has had its fair share of flavor rotations from the moment it was released, but nothing beats the OG cheese. I would order that one on its own, preferably in the largest size, and if no one’s there to stop or judge me, I’d even order two.



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