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Whoa, it’s the collab we never knew we needed: Smart and BTS

BTS working with a Filipino company? Filipino ARMYs, it’s your time to shine

Yesterday was a big day for telco company, Smart, as it announced its latest,  biggest ambassador yet—worldwide phenomenon, Grammy-nominated Korean boy group BTS. The company’s “Love Smarter, Live with Purpose” campaign with BTS at the front and center will  be debuting globally in a few months.

In a short teaser video, members RM, Jin, Suga, J-hope, Jimin, V and Jungkook spoke about their plans to inspire people this 2021. Group leader RM says, “We’re here to support SMART’s goal to inspire our Filipino fans to live their lives with passion and purpose…no matter the challenges that lie ahead.”  The video ends with the seven of them saying “Simple. Smart ako,” which is Smart’s campaign slogan. 

While Smart’s plans with BTS have yet to be disclosed to the public, Filipino ARMYs are already looking forward to the release of thecampaign. BTS is no stranger to having multiple brand deals and has been known to create stellar content with the brands they’ve partnered with. The group’s most popular campaign is “LOVE MYSELF” in partnership with the United Nations Children’s Fund that sought to fight violence towards children and teens around the world. 

Do you have any idea on what Smart and BTS are cooking up?


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