HOME / BEAUTY / LOCA OVER LOCAL: THESE 3 PINOY BRANDS ARE WORTH OBSESSING OVER

Wear them with pride!

Going shopping again? You gotta start with our own. These local labels are changing the fashion and beauty scene. You’ll be in awe of this new level of Filipino ingenuity!

Bench

IMAGE: Instagram / @benchtm

Thirty years on, Bench remains as the country’s purveyor of casualwear trends. The clothing brand has the pulse on youth culture with its roster of ‘benchsetters’ from Pinoy celebrities like Gabbi Garcia, Megan Young and Leila Alcasid, Korean actors Park Shin Hye and Lee Min Ho to global stars Brooklyn Beckham and Cole Sprouse. You’ll see them wearing the latest collections featuring graphic tees, denim standouts, affordable accessories and all things hip in the style radar.

BLK Cosmetics

IMAGE: Instagram / @blkcosmeticsph

We go back to basics with BLK Cosmetics. Anne Curtis’ beauty line is less than a year old but it’s already getting raves for simplifying our everyday makeup in the chicest way possible. Check out BLK’s miscellany of essentials from easy-to-use foundations to long-wearing lipsticks. For BLK, it’s all about ‘uncomplicated beauty’.

Sunnies Studios

IMAGE: Instagram / @sunniesstudios

With an IG-worthy aesthetic, Sunnies Studios makes eyewear a fashion statement again. Each Sunnies pair gives off the SoCal cool girl vibe we should all live by given the intense heat outside. This has always been in the Sunnies moodboard since 2013. It girls Georgina Wilson, Martine Cajucom and Bea Soriano (along with Bea’s hubby Eric Dee) let their unique eye for fashion, design and business translate into what the Sunnies brand is today. Their stylish venture has recently expanded through Sunnies Specs prescription eyeglasses and even Sunnies Café, a lifestyle concept restaurant.